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Testimonials “Pattie showed a quiet confidence working with our diverse management. Her collaborative approach was critical to quickly winning the trust of key decision makers in our company enabling her to accomplish so much so quickly.” Bill Squires, Sr. VP “Pattie’s understanding of demographic and psychographic influences on purchase decisions was essential in helping us focus on the unique wants and needs of our customers.” Vic Morrison, VP Marketing "Pattie’s ability to handle the entire process from initial strategic development through execution meant I was able to continue my Larry Kaufman, Director of Sales and Marketing |
PHASE III – DESIGN and IMPLEMENT THE PLAN
One of March Forth’s key strengths is identifying the core essence of your product or service; whether it’s a new offering, a line extension or rejuvenation of an existing product.
While you are focused on engineering, procurement and manufacturing process decisions, March Forth Consulting will provide a well-coordinated parallel process to provide all necessary supporting activities.
Depending on your needs these might include selection of the product name, development of packaging, and/or creation of a branding strategy supported by the appropriate marketing tactics to ensure the success of the your product introduction.
Specifically, your March Forth consultant will:
- Develop creative and media strategy documents and budgets for your review and approval.
- Bring on board appropriate members of the March Forth team specializing in creative development, media planning and buying, and print, broadcast and web production.
- Present tactical executions and, upon approval, proceed to final execution and implementation of the plan.
Learn more about our Four Phase Process
PHASE I – ASSESS CURRENT CAPABILITIES
PHASE II – IDENTIFY the SCOPE of the PROJECT
PHASE III – DESIGN and IMPLEMENT THE PLAN
PHASE IV – ONGOING MARKETING SUPPORT
