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Testimonials “Pattie showed a quiet confidence working with our diverse management. Her collaborative approach was critical to quickly winning the trust of key decision makers in our company enabling her to accomplish so much so quickly.” Bill Squires, Sr. VP “Pattie’s understanding of demographic and psychographic influences on purchase decisions was essential in helping us focus on the unique wants and needs of our customers.” Vic Morrison, VP Marketing "Pattie’s ability to handle the entire process from initial strategic development through execution meant I was able to continue my Larry Kaufman, Director of Sales and Marketing |
PHASE I – ASSESS CURRENT CAPABILITIES
Our strategic analysis will provide a greater understanding of potential hurdles your company may face in its efforts to successfully navigate the new product process.
It will identify the sustainable difference of your product or service that no one else can replicate. And it will clarify the perceptions of that product or service from the perspective of the end-user. Finally, it will establish the parameters for preparing a proper positioning for it, both within your organization and within the marketplace.
Key information provided through an assessment of this kind includes:
- A detailed description of your product or service identified by its attributes and benefits, and those of its competitors within the category.
- A clear understanding of its specific strengths and weaknesses, as well as the strengths and weaknesses of other products in the category.
- A pricing review that compares your product or service to the industry as a whole, as well as to key competitors.
- A market review of distribution potential including an analysis of decision makers and influencers involved in the purchase, recommendation and/or sale of the product. They will be identified by such information as:
- SIC category
- Size of potential market within each SIC category
- Product applications/uses by channel
- How they will buy the product
- What geographic distribution issues you may encounter
- A market segmentation review that includes identifying potential, end-user customers by:
- The overall size of the market
- The critical wants and needs of the target customer
- Demographic, psychographic and geographic segmentation.
Learn more about our Four Phase Process
PHASE I – ASSESS CURRENT CAPABILITIES
PHASE II – IDENTIFY the SCOPE of the PROJECT
PHASE III – DESIGN and IMPLEMENT THE PLAN
PHASE IV – ONGOING MARKETING SUPPORT
